Tuesday, February 23, 2010

Social Networking - What is it?


Have you tweeted, followed, or linked today?

Is your company still banning Facebook, Twitter, LinkedIn, etc.?

Are you convinced that Social Networking is irrelevant to your business?


You are not alone. Social Networking is viewed by many companies as nothing more than a major time-waster. Employees checking their friends' Facebook status or tweeting about what they want for lunch is a major draw on employer's resources. However, these same "time-wasters" offer opportunities for company's to gain exposure, market themselves, and increase business at little or no cost.

By positioning your company on sites like Facebook, LinkedIn, YouTube, or Twitter, you are able to reach out to your clients and potential clients numerous times weekly at no cost.

Current promotions or events can be announced.

Company News can be posted.

Marketing Campaigns can be shared.


These marketing efforts (and more) are quickly sent out to all your followers and links and (even more importantly) can be reshared, retweeted, relinked, etc. all over the Internet introducing more potential clients to your company ...and it is all free!

Now think about the fact that you can purchase ads on these sites for very little money that allow you to handpick the audience that will see it.

Starting to change your mind about Social Networking?

Want to know more?


There are many webinars and seminars that can explain what Social Networking is and how it will improve your business. A simple Google search will bring up thousands of them. I will only post two as suggestions for places to start.

1. 617-Patrick will be giving a seminar at Metro Meeting Centers-Boston on March 12th (see side bar for more info or click here).

2. If you aren't in the Boston area, you should checkout HubSpot. They have many free online webinars to help get you started.

So, I ask again...

Have you tweeted, followed, or linked today? I have.



-Amy